Rules

BrandmyWrangler is a personal, independent project. It is not an official manufacturer website and has no commercial relationship with any automotive brand.

The project aims to fund €60,000 through advertising sponsorship spread across 14 physical zones of the vehicle.

Progress is shown publicly on the home page.

Each zone of the Wrangler is an ad spot with a low opening bid: from €1.

All fourteen open at the same price. What sets them apart is how much they are seen, and that is settled by the auction, not by a rate card.

Each zone will run as an open auction: any brand can beat the current bid, subject to a minimum increment that grows with the price.

The zones shown as free really are free, and the taken ones were taken with paid bids. Payments are processed through Stripe.

The brand with the highest bid on a zone is its current leader.

While leading, its logo and link appear on this site attached to that zone.

If another brand outbids it, leadership changes hands and their logo stops appearing on that zone of the vehicle.

Bids are sponsorship contributions and are not refunded: a brand that is outbid does not get the money back. It stays with the campaign and still counts towards the goal.

An outbid brand keeps its public profile, name, logo, direct link, QR code, stats and the record of the zone it led.

During the campaign, sponsorship is digital: presence on this website.

If the €60,000 goal is reached, the brands leading each zone at the end will be physically installed on the Wrangler as vinyl wraps.

We reserve the right to reject brands or creatives: illegal, offensive, misleading content, or anything incompatible with the spirit of the project.

Full moderation criteria will be published together with the final terms.

An impression is counted when a brand's card is genuinely on screen: at least half of it visible for one second. Loading the page, or the brand merely existing in the HTML without being seen, does not count.

A click is counted when somebody follows the brand's link on this website. A QR scan is counted when somebody opens the physical code associated with the brand. They are two different things and are never added together.

The figures represent events, not unique people: the same person can produce several. We use no tracking cookies and no profiles, and we store no personal data about visitors.

We guarantee no commercial outcome: we measure exposure, not sales.

Payments are processed through Stripe. No card details are entered or stored on this site.

Every amount you see — opening prices, bids and the campaign goal — excludes taxes. Applicable taxes are calculated at checkout based on your country and tax details, and added on top of the bid. What counts towards the goal is always the sponsorship amount, never the tax.

A paid bid is a sponsorship contribution and is not refunded if another brand outbids you: the amount stays in the campaign and keeps counting towards the goal.

The one refund that does exist is a different case, and it is not being outbid: if your payment arrives after the hold had expired and the zone had already changed hands, you never held it and the full amount is returned.